Freelance B2C/B2B Copywriter

Freelance Copywriter for Marketing Agencies

My name is Tony and I have 10+ years of experience working as a freelance copywriter for marketing agencies. I specialize in a wide range of short and long-form content including blog posts, case studies, emails, AEO/GEO, and web page optimizations.

What Clients Say

I've had the privilege of working with amazing clients and agencies over the years. Here's what a few of them have to say:

"We've worked with Tony for years. His copywriting skills are excellent, he's responsive and a pleasure to work with! Tony really understands the demands of copywriting for SEO. He has gotten us on Google page 1 more times than I can count. And everyone loves working with him!"

Mark Figlozzi
Creative Director, Bizango.com

"I had the pleasure of collaborating with Tony for many years. Tony has consistently demonstrated exceptional expertise in content creation, SEO strategy, messaging development, and client copy concepts. His ability to craft compelling content, coupled with a deep understanding of SEO principles, has significantly enhanced the visibility and impact of our clients' campaigns."

Kristina Witmer
CEO, Witmer Group

How I Can Help

I have a wide range of copywriting, SEO, and digital marketing skillsets:

SEO Blog Writing

Long-form, keyword-optimized content designed to rank. From research to published piece.

Website Copy

Homepages, landing pages, about pages, and product descriptions that convert visitors to leads.

Content Strategy

Editorial calendars, content audits, keyword research, and strategic roadmaps.

Agency Partnership

Reliable freelance writing for agencies that run tight timelines and need consistent output across every client account.

GEO Content

AEO/GEO content structured to rank well in Google AI Overview and ChatGPT Search.

AI Research Tools

Working knowledge of AI tools that improve research depth and turnaround time while maintaining strict quality standards

Writing Samples

Recent client work spanning blog posts, case studies, website copy, and more.

UMe Credit Union Coverdell Education Savings Account page

Project: Product Page

Company: UMe Credit Union

Task: Write the copy for the Coverdell Education Savings Accounts page.

Approach: This credit union required a particularly unique tone of voice. I reviewed internal pages and blog posts to match their signature "U" wordplay, conversational style, and straightforward approach to explaining benefits.

URL: View live page ↗

Carroll Plumbing & Heating Mold Testing Services page

Project: Service Page

Company: Carroll Plumbing & Heating

Task: Write benefit-focused and concise service page copy for Mold Testing services.

Approach: I reviewed existing service pages for tone reference and wrote benefit-focused copy using their standard template with checkmarked benefits, service details, and FAQs.

URL: View live page ↗

Palermo Realty two bedroom townhomes Erie PA article

Project: SEO blog post

Company: Palermo Realty

Task: Develop an SEO-focused article targeting two-bedroom townhome renters in Erie, PA.

Approach: Targeted the keyword "Available Two Bedroom Townhomes in Erie, PA" with a search-intent-driven article comparing Palermo Realty's available Copperleaf and Brookwood Village townhomes. Structured the piece around pricing, location, amenities, pet-friendly options, and renter FAQs to help prospects compare communities and schedule a tour.

URL: View live page ↗

Scaffolding Solutions industrial scaffolding cost article

Project: Educational Article

Company: Scaffolding Solutions

Task: Create an educational article targeting top-of-funnel search intent for industrial scaffolding cost queries.

Approach: I analyzed industry cost factors and structured the content to educate potential customers while establishing the company's expertise through safety focus and practical budget planning guidance.

URL: View live page ↗

MACC Complete Guide to BMS Upgrades blog post

Project: Educational blog post

Company: MACC

Task: Develop a comprehensive guide addressing top and middle-of-funnel search intent for facility managers researching BMS upgrade decisions.

Approach: I broke down the upgrade decision into diagnostic signs, cost factors, and planning steps to guide facility managers through complex technical decisions while positioning MACC as the independent upgrade authority.

URL: View live page ↗

Lincoln Foundry website content overhaul

Project: Complete Website Content Overhaul

Company: Lincoln Foundry

Task: Develop full-site messaging and page copy for a complete website overhaul.

Approach: Led the kickoff discovery call to define Lincoln Foundry's positioning, buyer priorities, and service differentiators. Framed the website around their ability to handle complex casting work other foundries reject, while reinforcing American craftsmanship, metallurgical expertise, and stainless steel sand-casting capability.

URL: View live site ↗