Freelance Copywriter for Marketing Agencies
My name is Tony and I have 10+ years of experience working as a freelance copywriter for marketing agencies. I specialize in a wide range of short and long-form content including blog posts, case studies, emails, AEO/GEO, and web page optimizations.
What Clients Say
I've had the privilege of working with amazing clients and agencies over the years. Here's what a few of them have to say:
"We've worked with Tony for years. His copywriting skills are excellent, he's responsive and a pleasure to work with! Tony really understands the demands of copywriting for SEO. He has gotten us on Google page 1 more times than I can count. And everyone loves working with him!"
"I had the pleasure of collaborating with Tony for many years. Tony has consistently demonstrated exceptional expertise in content creation, SEO strategy, messaging development, and client copy concepts. His ability to craft compelling content, coupled with a deep understanding of SEO principles, has significantly enhanced the visibility and impact of our clients' campaigns."
How I Can Help
I have a wide range of copywriting, SEO, and digital marketing skillsets:
SEO Blog Writing
Long-form, keyword-optimized content designed to rank. From research to published piece.
Website Copy
Homepages, landing pages, about pages, and product descriptions that convert visitors to leads.
Content Strategy
Editorial calendars, content audits, keyword research, and strategic roadmaps.
Agency Partnership
Reliable freelance writing for agencies that run tight timelines and need consistent output across every client account.
GEO Content
AEO/GEO content structured to rank well in Google AI Overview and ChatGPT Search.
AI Research Tools
Working knowledge of AI tools that improve research depth and turnaround time while maintaining strict quality standards
Writing Samples
Recent client work spanning blog posts, case studies, website copy, and more.
Project: Product Page
Company: UMe Credit Union
Task: Write the copy for the Coverdell Education Savings Accounts page.
Approach: This credit union required a particularly unique tone of voice. I reviewed internal pages and blog posts to match their signature "U" wordplay, conversational style, and straightforward approach to explaining benefits.
URL: View live page ↗
Project: Service Page
Company: Carroll Plumbing & Heating
Task: Write benefit-focused and concise service page copy for Mold Testing services.
Approach: I reviewed existing service pages for tone reference and wrote benefit-focused copy using their standard template with checkmarked benefits, service details, and FAQs.
URL: View live page ↗
Project: SEO blog post
Company: Palermo Realty
Task: Develop an SEO-focused article targeting two-bedroom townhome renters in Erie, PA.
Approach: Targeted the keyword "Available Two Bedroom Townhomes in Erie, PA" with a search-intent-driven article comparing Palermo Realty's available Copperleaf and Brookwood Village townhomes. Structured the piece around pricing, location, amenities, pet-friendly options, and renter FAQs to help prospects compare communities and schedule a tour.
URL: View live page ↗
Project: Educational Article
Company: Scaffolding Solutions
Task: Create an educational article targeting top-of-funnel search intent for industrial scaffolding cost queries.
Approach: I analyzed industry cost factors and structured the content to educate potential customers while establishing the company's expertise through safety focus and practical budget planning guidance.
URL: View live page ↗
Project: Educational blog post
Company: MACC
Task: Develop a comprehensive guide addressing top and middle-of-funnel search intent for facility managers researching BMS upgrade decisions.
Approach: I broke down the upgrade decision into diagnostic signs, cost factors, and planning steps to guide facility managers through complex technical decisions while positioning MACC as the independent upgrade authority.
URL: View live page ↗
Project: Complete Website Content Overhaul
Company: Lincoln Foundry
Task: Develop full-site messaging and page copy for a complete website overhaul.
Approach: Led the kickoff discovery call to define Lincoln Foundry's positioning, buyer priorities, and service differentiators. Framed the website around their ability to handle complex casting work other foundries reject, while reinforcing American craftsmanship, metallurgical expertise, and stainless steel sand-casting capability.
URL: View live site ↗